Keap vs Close
Verdict: Keap only if you're 1–2 people and want CRM plus marketing automation bundled — otherwise Close's per-seat pricing scales better.
| Keap | Close | |
|---|---|---|
| Cheapest paid plan | $249 /mo · flat, 2 users, annual | $9 /mo/user · Solo, annual |
| Free tier | No free tier | No free tier |
| Strengths | Automation and CRM in one flat price; No per-seat pricing below 2 users | Calling/email built in, not bolted on; No forced annual minimums on Solo |
| Do we earn a commission? | Yes — labelled | Yes — labelled |
| Price last checked | 2026-08-23 | 2026-08-23 |
Keap's $249/mo (annual) is a flat rate for up to 2 users, bundling CRM with email and SMS marketing automation — one bill instead of stitching two tools together. It also comes with a mandatory one-time $500 setup fee, which is easy to miss reading the monthly headline.
Close starts at $9/user/mo (Solo) and scales per seat as you add people — cheaper to start, but it doesn't include Keap's marketing-automation side at any tier, and its own headline calling features live behind the $99/user Growth plan (see the Pipedrive vs Close comparison).
Keap makes sense for a small service business that wants automation and CRM in one flat price and can absorb the setup fee. Past 2–3 people, per-seat pricing on a leaner tool usually works out cheaper.
Frequently asked
Which is cheaper, Keap or Close?
Close is cheaper to start — $9 vs $249 on the entry paid tier.
Keap vs Close: which should I choose?
Keap only if you're 1–2 people and want CRM plus marketing automation bundled — otherwise Close's per-seat pricing scales better. Keap's $249/mo (annual) is a flat rate for up to 2 users, bundling CRM with email and SMS marketing automation — one bill instead of stitching two tools together. It also comes with a mandatory one-time $500 setup fee, which is easy to miss reading the monthly headline.
Does Keap or Close have a free plan?
Keap has no free tier. Close has no free tier.
Related comparisons
Prices are read from each vendor's own pricing page and dated above. Some links are affiliate links — see our Affiliate Disclosure.·All comparisons